Cochin, India - 11
December 2008 - As part of continuing efforts to forge new
paths at the forefront of technology, the organisers of the
Volvo Ocean Race are excited to announce a new initiative that
harnesses the power of Google Earth to display the rich multimedia
content, which is sent off the boats as they race around the
world.
With the teams carrying an embedded media crew member for the first time in the
35 year history of the race, more content is being shot, recorded and written
than ever before.
Much of this is currently available on the official race websites,
www.volvooceanrace.org and
www.volvooceanrace.tv.
In addition, the mobile portal,
m.volvooceanrace.org means
you need never leave the race - all the information is as close as your mobile
phone.
Now, using the power of Google Earth, you can see, hear and read what the embedded
media crew members and their team mates are experiencing as it’s posted
in Google Earth. It's another way to get the content from the race out to the
public using the latest technology tools while at the same time adding another
layer of context to the raw content.
"This is yet another tool, another option for fans of the race," says
Andrew Ferguson, the Head of Technology and New Media for the Volvo Ocean Race. "In
this case, we’re using the power of Google Earth to provide an accurate
representation of each leg through the media the sailors are providing."
To follow the Volvo Ocean Race on Google Earth, fans need to visit the Volvo
Ocean Race website
www.volvooceanrace.org/Multimedia/google,
where they can download the Google Earth data file, (the ‘KML’ file),
and find help and instructions in order to get started.
Leg three of the Volvo Ocean Race is scheduled to start from Cochin, India on
Saturday, 13 December at 10:00 GMT. The fleet is racing to Singapore, where they
will spend the holiday season before restarting and continuing their 37,000 nautical
mile lap of the planet.
Visit
www.volvooceanrace.org for
all the latest news!
